The law is not spelled out. The draft structure is "sandwich" type by consent to clearly distinguish strictly necessary cookies from performance advertising and social media because of ICO guidance and leading OTAs on how it works.
The essential principles of ICO guidance have not changed: inform users that there are cookies installed, provide an explanation of cookies (and their functions), why cookies are being used and seek consent for the installation of non-necessary cookies and other technologies. A modern policy must be more than a mere "session cookie" notice; travel sites often rely on analytics, behavioral advertising, heatmapping and other inter-site tracking tools.
MikoFlight is not a travel airline. This Cookie Policy outlines MikoFlight Inc's use of cookies and other related technologies during your visit to MikoFlight websites and to their mobile pages, landing pages, communications and related interfaces. When this Cookie Policy uses the word "cookies" this is to be interpreted generally to mean any device, browser or application environment that may store or access information in that way, such as pixels, tags, SDKs, local storage objects, scripts and comparable identifiers.
Others are vital to the operation of the website, to secure users' sessions, to keep basic preferences and to let an online booking continue to be imaged. They can be utilized to gauge site performance, pinpoint breakdown points in the search and purchasing journey, prevent fraud, make the attribution of advertising, limit ad repetition, personalize content or provide for a communication preference. Others are managed under the direct control of MikoFlight Inc as first party technologies. Certain are triggered or set through a selection of services providers who provide tools that enable analytics, payment protection, marketing attribution, call tracking, or user support.
A short notice should appear upon the first visit of the user to the site, notifying that cookies and the like are being used. It should then be possible for the user to accept, reject or adjust non-critical categories in a settings panel. Strictly necessary technologies are those that are truly necessary to ensure that the website is accessible and the transaction requested by the user is completed. Anything that does not fall under Performance, Analytics, Personalization, Marketing or social media needs to be excluded from the list unless there is a specific technology that is crucial to the service which the users are seeking.
Strictly necessary technologies are the technologies that are required for providing the services requested by the customer and to ensure the proper use of the services by the customer. Examples of technologies related to security of the site, tracking the user session, the technology employed in recalling language choice of the customers for their regions of usage of the services, preventing fraudulent bookings, storing customer basket and itinerary data while using the services, progressing from search page to passenger detail page and payment page, among others, include the technologies discussed. Should these technologies be turned off, some or all of the functions of core site activities may not function properly. MikoFlight Inc may also store or use necessary storage or access technologies when relevant for the retention of consent choices, load balancing or to complete a payment or verification process that was started by the user.
Function and preference technologies are used to remember non-essential, but customer-helpful, choices. This can include recognition of a recently used airport, cabin or passenger mix, highlight a preferred language as well as remember a login or partially completed profile with active inclination to save progress, or remembering a preference for communicating a service alert in the customer's preferred language. These technologies must be made easy to use, but should not be made compulsory if they're an option.
Search analytics and measurement technologies can provide a clear idea on how visitors are utilizing MikoFlight, pages with sluggish loading, which of the filters are most productive, places customers drop out of the booking process, and whether or not the self-service experience is bettering in time. MikoFlight Inc might utilize combination measurement to see fascination with route, conversion efficiency, essay friction, campaign operations, and demand for the help center prompted by interactions with the Web site throughout the journey. These technologies can also help determine whether a user calls a MikoFlight after visiting the website, e.g. after a user has looked up a phone number or call-back procedure on the website. Call attribution data can be linked with the initial session used for service, training and fraud prevention and performance measurement if a call originates from the site.
More relevant flights, route suggestions, banner placements, email invitations/re-targeting messages can be presented based on previous browsing and booking data, using personalization and advertising technologies. MikoFlight Inc may at user's consent choices and permitted by law, partner with advertising, measurement of the advertising effectiveness of a booking or the reduction of the re-appearance of an ad in the user's environment, to put to good use the ability to tailor advertising campaigns based on the likelihood of the user traveling. These technologies do not serve any major role in the booking process and thus need to be switched off when users haven't explicitly agreed to their activation or when a similar legal signal comes into play. Should a user decline such categories, then MikoFlight should grant access to the Core site and booking functions only, further the access would not be denied if only such technologies were indeed essential to complete the requested transaction.
MikoFlight Inc reserves the right to change, at any time, its technology partners, as they change. The categories listed on this page are there to stay regardless of the changing of providers. It is therefore important that a cookie settings tool or technology inventory account for the providers of these cookies, their general purpose, category and typical time of usage at the moment they are used. Session technologies can expire if the browser is closed or if it is inactive for a period of time. Depending on purpose, persistent techs might maintain for a shorter and/or longer time. If at all possible, MikoFlight Inc should go forward with a retention design, meaning that analytics, personalization and marketing identifiers should not be kept active for a longer or shorter duration than is reasonably necessary.
Users can control the cookies set using the MikoFlight setting panel and possibly in a greater way by modifying the settings of their browsing device or browser. Blocking cookies at device level can make some or all of these features and procedures on the website no longer function, such as steps in the core booking procedure, saved preferences, secure login etc. If you delete cookies after booking, you can also have a possible impact on the recovery of an unfinished trip and/or the possibility of continuing a search.
This Cookie Policy is part of the MikoFlight privacy system. Data collected with cookies and other technologies can sometimes be considered personal data, for example because it can be associated with the identification of a specific (or reasonably identifiable) user, device, booking etc. The information then will be dealt with also according to the MikoFlight Privacy Policy. This covers issues with security, retention, sharing with service providers, data-subject requests and rights under applicable laws. Users are therefore advised to read this Cookie Policy in conjunction with the General Principles of Website Privacy Policy and “Your Privacy Choices” interface provided on the Website.
MikoFlight Inc retains the right to alter this cookie policy at any point in time, especially considering changes that may arise in the areas of technology used, functionalities of the site, the advertisements placed on the site, analytical tools used by the company, legal obligations, and other aspects of the operations of the company. The latest version must always be posted via footer or consent page. Where changes are to be expected to materially change the way non-essential cookie data is processed, consent should be freshened upon instead of relying on a historic acceptance.
Category table
| Category | Purpose | Core Service Related? | Typical retention approach |
|---|---|---|---|
| Strictly necessary | Security, session continuity, fraud screening, consent memory, payment/checkout continuity | Yes | Session or short operational period |
| Functional | Preferences, saved search choices, convenience settings | No, but useful | Short to medium |
| Analytics | Traffic analysis, funnel performance, UX improvement, attribution | No | Short to medium |
| Personalization | Route suggestions, content tailoring, prior-search relevance | No | Medium |
| Advertising | Retargeting, campaign measurement, audience suppression, ad frequency control | No | Medium |
| Social media | Sharing, embedded content, campaign engagement | No | Medium |
Consent-banner clause
The necessary cookies are technical cookies used to make MikoFlight possible. We also wish to make use of analytics and personalized/ads technologies with your permission to gain insight on how your website has been used, improve your booking experience, and serve more relevant travel content to you. You can accept them all, deny the ones that are not essential or change your selection anytime.