All kinds of advertisement, affiliate marketing, sponsorship, and promotional links that appear on the MikoFlight webpage and on all other MikoFlight managed platforms should adhere to the rules mentioned above.
To be a credible advertiser-disclosure page, you should have a page that does two things: it clearly outlines any paid partnership and effectively guards against getting consumers confused between the company that you put your ads on and the traveler. The Google advertiser-verification and public ad-discourse materials also highlight identity, proper presentation of business in public, and ad-discourse materials. In travel, as in instances of hotel-room resellers, the issue was not only with pricing, but when consumers were drawn to ads, landing pages and call centers which made them believe they were dealing directly with the hotel. MikoFlight’s proper compliance stance, therefore, is to disclose sponsorship, affiliate and advertising relationships and to clarify that MikoFlight is an independent travel agency, not an airline or hotel provider.
MikoFlight is not an airline, a hotel or a cruise line, an airport authority or a government agency, it is operated by an independent travel agency called MikoFlight Inc. The purpose of this Advertiser Disclosure is to inform you of how MikoFlight Inc places advertising on its websites, landing pages, emails, blogs, social media channels and related services as well as some advertising formats which may be sponsored, contain affiliate or compensated mentions, be co-branded or be part of a referral relationship with other advertisers or sponsors.
In certain ads, links, placements for suppliers or promotions, on offerings of cards and financing, destinations, content, placements or editorial sponsorships, or email, MikoFlight Inc may be compensated monetarily, with commission or referral revenue, as well as spending time with or receiving cost per click consideration, cost per acquisition consideration, placement fees, campaign support or other compensation in connection with advertising. As far as the offered compensation is concerned, it should be noted that this information is not an offer from the airline or other travel companies. Furthermore, the above terms do not give MikoFlight Inc any power to change the terms of the airline's or other travel company's policy, except if MikoFlight Inc offers some other service.
Clear and plain disclosure of paid relationships. It is identifiable on the label or when using any real words such as Advertisement, Sponsored, Paid placement, Affiliate link, Promoted partner. Such sentences as "We partner with great brands" in the press releases must be revised with the phrase that refers to a payment relationship with the great brands, for instance, in case MikoFlight Inc pays great brands. A disclosure should be added at the front of the content where the page recommends or promotes a product or supplier with the amount of compensation received and be repeated near the promoted or linked product where applicable.
Every search page or every browse page on the site could display banners or tiles or sponsorships to destination products or partner offers and financing offers or newsletters ads or any card offer, or a hotel or a car cross sell unit, or a content recommendation. The promotional zone may minimize an ad inventory that may be supplied with a brand. Some may be about affiliate and referral programs, in which MikoFlight gets paid when a click or purchase is made by the user. Others can be launching first-party merchandising programs for MikoFlight, such as extended support options and flexible servicing provisions, or loyalty incentives.
MikoFlight Inc will use third party ad-serving or measurement solutions to serve or serve back ads, as required according to the user’s Cookie and Privacy preferences. Tech tools might include advertising or analytics partners that report to MikoFlight the impressions, click-throughs, attributed sales, audience suppression, campaign reach and performance data. The commercial relation behind the placing of this content is clarified in this page, while additional information about those tools should be included in the Cookie Policy and Privacy Policy.
No instances of strategically changing relationships on the advertiser side make MikoFlight anything but an intermediate travel agency. The click on the airline's/hotel's name or any third party offer on MikoFlight can lead only to that airline's/hotel's official website booking page. MikoFlight Inc should never display, link or supply the contact information of suppliers, such as airline and/or hotel logos, web addresses, telephone numbers or any other support media, as the normal customer to believe that he or she was dealing directly with the airline or hotel instead of MikoFlight or another third party. These guidelines are equally relevant for ads, blogs, destination pages and call-center scripts and landing pages.
MikoFlight will choose itself when to use the combination of parameters to organize search results in any particular way. Comments in the page about any ranking or recommending module should be clear and state that payment/sponsorship/preferred placement arrangements impact on the module's ranking or recommendations.
Also, MikoFlight Inc should tell us whether clicking an advertisement or affiliate link will take the person to another website outside the MikoFlight website. Page or link context should be used in such a way that the user will know if he or she will be switched to a third-party site. For any uses outside of MikoFlight, the third-party pricing and practices, cookie usage, availability and terms will generally apply. Secondly, it is worth mentioning that MikoFlight Inc is not responsible for any actions of independent websites, even if these actions are somehow regulated by the third parties controlling such websites.
Any commercial relationship must be disclosed (when visible in the area where the endorsement is made) if MikoFlight Inc pays for an endorsement, sponsors an endorsement, or is paid for a promoted campaign. Where a user is being led to trust the recommendation itself, there needs to be sufficient disclosure in a footer, a dense hashtag cluster or an unrelated legal page.
MikoFlight Inc may be part of an advertiser verification or transparency program of the advertising platforms they work with. The platform displays the name and physical or geographic location of the advertiser when publicly displayed in the platform, in which case the name or address is subject to the transparency tools of the platform. This page supplements (not replaces) those platform disclosures; it offers an explanation of how MikoFlight handles advertising relationships throughout the MikoFlight environment.
Relationship table
| Relationship type | Example | Appropriate user-facing label |
|---|---|---|
| Sold advertising inventory | Logo from one of the traveling card companies. | Advertisement |
| Affiliate link | Commission on Sales Link | Affiliate link / We may earn commission |
| Sponsored editorial | 4% partner-funded destination guide | Sponsored / Paid promotion |
| Preferred placement | Supplier pays for highlighted placement | Sponsored placement |
| MikoFlight first-party promotion | Upsell of service or assisted-booking for a service by MikoFlight. | MikoFlight provides their service as follows. |
| External redirect | Link takes user to third-party website | You are about to depart MikoFlight |
Disclosure clauses
Certain links or placement on MikoFlight may be forms of advertising or affiliate links. Clicking or purchasing through links like those may lead to MikoFlight Inc being paid.
The payment for placement does not create the travel supplier or airline listed as an official website nor change the specific fare rules, availability or operating policies of the supplier.